About 65% of the prosperous have entry to a number of good telephones or tablets and one other 34% have common entry to a pc based on a brand new Spring 2011 survey of the wealthiest 10% of US households. Only one% of the prosperous lack entry to the web.
On common, 61% of the prosperous personal a wise telephone and 22% personal a pill. With a inhabitants of about 22 million people within the 11.four million households of the prosperous, there’s a potential untapped marketplace for about eight million good telephones (39% of the prosperous) and 17 million tablets (78%).
The incidence of possession of a wise telephone, and the kind of telephone, can range considerably inside the age, earnings, and internet value groupings. For instance, 84% of the underneath 50 age group personal a wise telephone versus solely 38% of the 60+ age group. These with $200Okay+ earnings are nearly twice as prone to personal a wise telephone (73% versus 40%) as these with lower than $200Okay earnings, and so they have a slight desire for the Blackberry whereas the decrease earnings group favors the iPhone.
There are minimal variations by gender for possession and model preferences of good telephones and tablets. Possession of tablets and each tablets and good telephones will increase as age declines and as earnings and internet value enhance. The iPad is favored by a margin of four or 5 to 1 over different tablets.
In keeping with a brand new Spring survey of the prosperous market, bout 18% of the prosperous personal each a rebajas agosto and pill. Possession of each is highest amongst these underneath age 50 (32%), these with earnings of $250Okay+ (25%), and people with a internet value of $6M+ (37%).
Half (50%) of the prosperous with a cellular gadget and/or pc take part in certainly one of extra of the sorts of social media. On common, they take part in about 1.5 sorts of the social media listed. Participation in social media declines as age and internet value enhance. Males take part a bit lower than ladies as a result of they’re much much less prone to take part in Fb (33% versus 49%). LinkedIn is considerably extra fashionable amongst these age 50 to 59 and people with a $200Okay+ earnings.
As may be anticipated, homeowners of each sorts of units are more than likely (70%) to take part in some type of social media. On common they take part in 1.eight sorts of social media. These with entry to solely a pc are least seemingly (69%) to take part in some type of social media.